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© 2025 Togetheren Inc. All rights reserved.

From Workflows to Profit: The Micro-Iterations Approach

Sep 23, 2025

How owners turn daily workflows into profit engines—by co-building simple AI tools, validating fast, and packaging the wins as micro‑SaaS.

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Cover Image for From Workflows to Profit: The Micro-Iterations Approach
  • Micro‑Iterations: Find pain → Build fast → Test in workflow → Improve in short cycles
  • Package one workflow fix as a micro‑SaaS for your vertical
  • Operators have the edge: domain context + distribution
  • A simple 90‑day path: one tool, early proof, first five customers
  • Co‑building focuses on outcomes and P&L impact, not decks

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Rob Saric — Founder & CEO at Togetheren

Rob Saric

Founder & CEO at Togetheren

robsaric.comLinkedIn

Rob Saric is the founder of Togetheren, an AI venture studio and consultancy that helps operators turn painful workflows into revenue-generating software. He has founded multiple companies (including Caretrics, a revenue intelligence platform for clinics), advises healthcare operators, and builds practical AI tools with a co-building approach focused on measurable P&L impact. Learn more in the founding story.

Founded Togetheren in 2025. Founding storyOttawa, Ontario

Author Information

Name: Rob Saric

Title: Founder & CEO

Company: Togetheren

Website: https://robsaric.com

LinkedIn: https://linkedin.com/in/robertsaric

Location: Ottawa, Ontario

Founded: 2025

Bio

Rob Saric is the founder of Togetheren, an AI venture studio and consultancy that helps operators turn painful workflows into revenue-generating software. He has founded multiple companies (including Caretrics, a revenue intelligence platform for clinics), advises healthcare operators, and builds practical AI tools with a co-building approach focused on measurable P&L impact.

Experience

Rob has shipped dozens of software products and partners with operators to build micro-SaaS tools for their verticals. His work focuses on small, fast iterations that prove value quickly—in weeks, not months—and on packaging internal wins into products peers pay for.

Expertise Areas

  • AI for Operations
  • Workflow Automation
  • SaaS Development & Strategy
  • Micro-Iterations Methodology
  • Revenue Intelligence
  • Healthcare Technology
  • Angel Investing & Advisory

Credentials

  • Founder of Togetheren (AI venture studio & consultancy)
  • Founder of Caretrics (revenue intelligence for clinics)
  • Advisor to healthcare operators
  • Active angel investor and community volunteer
  • Writer and speaker on operator-led AI and micro-SaaS

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micro-iterations
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Most owners work inside their business, not on it. The same problems get fixed week after week because the work must get done. What if those “necessary evils” became new profit lines?

At Togetheren, we help operators turn the pain they live with into products peers pay for. We call it the Micro‑Iterations Approach.


The hidden cost everyone accepts

Sarah runs a multi‑site dental practice. Every Monday, four hours disappear into reporting—five systems, three spreadsheets, copy‑paste gymnastics.

She’s not an outlier. In many SMBs, repetitive digital work consumes a large slice of the week. The cost isn’t just time—it’s slower decisions, missed follow‑ups, delayed billing, and staff fatigue.

What Sarah didn’t realize: her worst workflow was a market.


Co‑building instead of consulting

Traditional consulting delivers plans. We co‑build outcomes. We sit with the team, watch the real workflow, ship a simple fix quickly, measure impact, then package the win so others can benefit (and pay for it).

Togetheren Micro‑Iterations Framework (TMIFTMIF)

1) Find the pain (1 week)

Shadow the work. Identify the task that drains hours or delays cash. Capture a baseline.

2) Build fast (2 weeks)

Ship a simple tool—good enough to use, safe to discard. Prioritize one outcome. Fewer features, faster feedback.

3) Test in the real workflow (1 week)

Use it with the team. Measure adoption, time saved, errors reduced, dollars pulled forward. Collect quotes.

4) Improve in short cycles (1‑week loops)

Fix what breaks. Reduce friction. Repeat. Each loop compounds adoption and proof.

These loops turn a back‑office band‑aid into a front‑of‑house asset.


From problem to profit engineprofit engine

After automating Sarah’s reports, something obvious appeared: hundreds of practices fight the same reporting mess.

We packaged the fix as a small product with a clear ROI: multi‑location reporting, in the inbox by 8 a.m., no spreadsheets. She set a simple monthly price. Within weeks, peers subscribed.

New MRR (illustrative): ~$8,000—from a workflow that used to cost her time and attention.

Sarah didn’t “become a software company.” She turned one painful workflow into a product her peers value—while continuing to run her practice.


The micro‑SaaS opportunitymicro‑SaaS opportunity

A micro‑SaaS solves one painful workflow for one specific vertical. That focus is a feature: faster to build, easier to explain, clearer ROI.

Examples we see often:

  • Patient follow‑ups for small practices ($200–$500 per provider/month)
  • Matter status sync for boutique law firms ($300–$800 per attorney/month)
  • Close‑the‑books automations for CPA partners ($400–$1,000 per partner/month)
  • Property management workflows for brokerages ($250–$600 per agent/month)
  • Compliance run‑sheets for mid‑market plants ($500–$2,000 per facility/month)

The edge most “AI tools” lack is domain context. You already have it.


Building a new line without breaking the old one

Tom owns a plumbing company. Dispatch was chaotic. We shipped a minimal scheduling tool for his crew in two weeks. It worked. Peers noticed.

Today, around 200 companies license Tom’s tool.
New MRR (illustrative): ~$15,000.
Tom still runs his core business—and a simple software P&L beside it.


Legacy, multiples, and options

Multiple revenue lines create options—for financing, succession, or exit.

  • Service businesses often sell near 1–2× revenue
  • Lean software lines frequently fetch 3–7× revenue
  • Blended businesses with recurring software revenue can command premium multiples

A micro‑SaaS attached to an operator’s book becomes a defensible asset: you know the buyer, you own the list, you speak the language.


Real examples in action

1) The auto shop owner

Three shops, no shared history. A two‑week “VIN memory” + maintenance timeline.
50 shops × $200/mo → $10,000 MRR

2) The practice operator

Clinic leaking visits. HIPAA‑clean reminders and follow‑ups.
40 clinics × $450/mo → $18,000 MRR

3) The contractor

Materials tracking that actually matches field reality.
40 contractors × $300/mo → $12,000 MRR


Why operators win

Operators live the constraints: compliance, seasonality, scheduling, vendor latency. That context becomes a product advantage and a distribution advantage. Peers trust you. Your product speaks their shorthand. Adoption is faster, pricing is sensible, churn is lower.


A three‑month plan

Month 1 — Find one pain

  • Map the three workflows that burn hours or delay cash
  • Pick one with obvious financial upside
  • Define a single success metric (“+$X collected, −Y hours/week”)

Month 2 — Ship the simple

  • Build the smallest useful tool (2 weeks)
  • Use it in your workflow (1 week)
  • Record time saved, dollars pulled forward, team quotes

Month 3 — Prove the market

  • Offer it to five peers for two weeks (feedback for access)
  • Capture outcomes and testimonials
  • Price it simply (one monthly plan)

After ~90 days, you’ll have a working tool and early proof it’s valuable.


Getting started

You don’t need a big build. You need one fix with clear ROI.

  1. Choose the workflow you’d gladly never touch again
  2. Write the “before/after” in hours and dollars
  3. Build the smallest thing that flips the math
  4. Use it, measure it, offer it to five peers

Your worst workflow may be a profit engineprofit engine in disguise.


How we partner

We don’t sell slide decks. We co‑build. We share risk. When you win, we win.

The Micro‑Iterations Approach turns operational pain into recurring revenue without betting the farm. It compounds margin, improves multiples, and creates options.

If you’re an owner with $1M+ revenue and a workflow you’d like to retire, let’s build your first revenue engine together.

→ Get the Revenue Plays (weekly) and receive our 12‑page AI Opportunity Field Guide after you confirm.